The New Nike+ Experience

Just this week Nike unveiled Nike+ Basketball and Nike+ Training, two totally new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. Being your typical fitness fanatic, I was a little bit excited when I saw this. I think what’s great about it is, it’s not just a typical running app re-packaged with a few gimmicky additions. This fuses team games and with high-intensity fitness.

The new Nike+ Basketball experience for instance breaks down the user’s game to deliver information and measurement, which in turn provides motivation. It measures how high, how hard and how quick players play each game and I imagine it will only be a matter of time until the technology is seen in other sports.

In a lot of ways Nike+ Basketball and Nike+ Training will be like your new trainer that delivers challenges and tracks your performance. I can’t help but imagine what it will be like when Nike+ Basketball develops into Nike+ Football!…

If my whole football team each had one, midweek training would become all the more competitive as you could see who’s worked the hardest in specific areas (check the video’s below and you’ll see exactly what I’m talking about).

I’m looking forward to seeing this first hand, it looks as though it could be full of variety, competitive, and a lot of fun!

The new apps and shoes will be available in the UK June 29th.