Dubbed ‘The Xperia Soda Stunt’ this event happened during the opening weekend of the new James Bond movie Skyfall in the biggest movie theatre in Stockholm. Upon entering the theatre, moviegoers were given a free soda. Prior to the movie starting, a video began to play letting people in the audience know that some of them were the lucky winners of a new waterproof Sony Xperia. To alert the winners, certain cups started to ring and moviegoers were shocked to open the cups and see that the smartphones were actually inside, just floating in their soda.
Super simple, not quite as cool as the ‘Coca-Cola Zero: Unlock the 007 in you’ vending machine, but you have to tip your hat to whoever managed the social media for Bond’s latest instalment.